Listing description and 3D tour video, without risky wording
Write a property description that sticks to the home and stays fair-housing friendly, then turn the photos into a vertical 3D tour video.
Updated 2026-10-22
A new listing needs the same things every time: bright photos, a description, a short video for social media and something to hand out at the open house. This guide covers the two parts that take the longest, the description and the video, and how to do both from your phone.
Describe the home, not the people
In the United States, the Fair Housing Act (section 804(c), 42 U.S.C. 3604(c)) makes it unlawful to publish an ad that indicates a preference, limitation or discrimination based on race, colour, religion, sex, disability, familial status or national origin. The practical rule that follows: describe the property and its features, never who it would suit.
| Instead of | Write about the home |
|---|---|
| "Perfect for a young family" | "Four bedrooms and a fenced garden" |
| "Ideal for empty-nesters" | "Single-level living, low-maintenance yard" |
| "Adults only" / "No children" | Leave it out (only lawful for qualifying housing for older persons) |
| "Master bedroom" | "Primary bedroom" (the term many associations now prefer) |
This is general information, not legal advice. State and local laws add protected groups, and your brokerage or MLS may have its own rules. When in doubt, ask your broker or a fair-housing professional.
Keep every claim checkable
Numbers and features in a description must match the listing: bedrooms, bathrooms, size, parking and what the kitchen really has. AI writers are fast, but they sometimes add details nobody gave them. In STAR Listing Studio, the description is written on your phone by Apple Intelligence or Gemini Nano (on phones that have them; other phones use the built-in writer) from the facts you enter. It is then checked against those facts (numbers, room counts, features, claims about the area) and against a fair-housing word list. If the AI adds something you did not enter, it writes again, and if it still adds details, the built-in writer is used instead. You still read it before you post.
From photos to a 3D tour video
- Pick 6 to 10 photos in tour order: front, living areas, kitchen, primary bedroom, bathrooms, outdoor space.
- Polish them: bright, straight verticals, and a clear sky outside. Mark virtually edited photos as such: buyers and MLS rules expect it.
- Make each photo move. STAR reads the depth of every photo on the phone and moves the camera through it, so a still room gets real parallax instead of a flat zoom.
- Add a title card with the address and price, room captions, and your agent card at the end.
- Export 9:16 for Reels, TikTok and Stories; 4:5 or square for the feed.
The AI Listing Kit in STAR Listing Studio does all of this in one tap: polished photos, the checked description, the 3D tour video, feed, story and square posts, and a print-ready flyer with a QR code.
Questions
Is "master bedroom" illegal?
It is not listed as a violation in HUD guidance, but many associations and MLSs now prefer "primary bedroom", and it costs nothing to use it.
Can I say "walking distance to the station"?
Describing what is near the home is generally fine. Some agents prefer "close to" over "walking distance". Follow your MLS rules.
Are my photos or leads uploaded?
Drafts and open-house sign-ins stay on your phone. A photo is sent only when you use AI staging, and the app asks first.